{% ifequal obj.format 'html' %}
    {{ obj.description_or_text|safe|urlize }}
{% endifequal %}

{% ifequal obj.format 'text' %}
    {{ obj.description_or_text|linebreaks|urlize }}
{% endifequal %}

{% ifequal obj.format 'markdown' %}
    {% load markup %}
    {{ obj.description_or_text|markdown|urlize }}
{% endifequal %}

<p>
<b><a href="http://www.aprendendodjango.com{{ obj.get_absolute_url }}">more...</a></b>
</p>
